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The Most Beautiful Goal: popular voting

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CLIENT: Claro [2020-2022]

Another popular vote on Twitter action. This time to choose The Most Beautiful Goal of each phase at Brazil Cup. An internal curator was responsible for selecting the 4 main kicks of each phase which were then put to the popular vote. The winner of The Most Beautiful Goal won a personalized trophy.

Claro sponsored the action and gained space for its brand in the football universe, promoting even further its contact with the younger audiences on social media.