Copa do Brasil - Klefer Sports Marketing

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Case

Copa do Brasil

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CLIENT: CBF [2015-2022]

The way we communicate with the public and the market has evolved. At KLEFER, we stay tuned to market changes and trends, which is why we transformed the Copa do Brasil into the first sports competition in Latin America to be recognized as an international success story.

Under our management from 2015 to 2022, the Copa do Brasil went beyond the four corners of the pitch to become a comprehensive sports marketing platform. In a 360º approach, everything unrelated to the technical aspects of the game fell under our responsibility. And that’s where we scored big!

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FINAL – Copa Intelbras do Brasil 2021

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FINAL – Copa Continental do Brasil – Mineirão

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Copa Intelbras do Brasil 2022 – Camarote Exclusivo

Broadcast to over 170 countries, the Copa do Brasil transcended football, connecting and engaging with other entertainment and sports assets. Through pioneering branding management, robust commercial planning, quality content, and a groundbreaking approach to football in Brazil, we turned the competition into a dynamic and influential entity within the advertising world.

Our strategy was bold and inclusive. We reached new audiences, attracted major non-endemic brands to the football market, and forged unprecedented partnerships with platforms like Facebook, Twitter, Twitch, and TikTok.
A case study that broke record after record—with the KLEFER seal of excellence.

Talent Management

Magno Navarro – Since 2020, we have managed the image and commercial career of Magno Navarro, leveraging his authenticity and charisma to connect with brands, projects, and diverse audiences.

We focus on developing tailored projects, strategic partnerships, and creative campaigns, enhancing his presence in sports and entertainment while solidifying his reputation as a reference in the segment. Our approach prioritizes tangible results for both partners and fans.

With over 589,000 followers across social media platforms, Navarro continues to grow as a prominent figure in the industry.

Alex Escobar – Since 2023, we have managed the commercial career of Alex Escobar, the renowned host of Globo Esporte and Fantástico.

Our work involves crafting strategic partnerships and tailored projects that align his credibility and charisma with brands and campaigns.

With over 1.6 million followers on social media, Escobar continues to be a trusted and influential figure in Brazilian sports and entertainment.

Zico – Since 2023, we have managed the commercial career of Zico, one of the greatest football legends in the world.

Our work focuses on developing strategic partnerships and exclusive projects that highlight his national and international relevance, honor his legacy, and connect brands with his passionate fan base.

In addition to his role as a brand ambassador, we leverage Zico’s rich history and credibility to create commercial opportunities through projects like Programa do Galinho on Band and the iconic Jogo das Estrelas.

Roberto Dinamite – Since 2024, we have been responsible for the complete management of Roberto Dinamite's intellectual property. As the greatest icon in Vasco da Gama's history and one of Brazilian football's all-time legends, our mission is to preserve and enhance Dinamite's legacy.

Our work focuses on developing exclusive projects, strategic partnerships, and licensed products that celebrate his extraordinary career and connect his image to new generations.

With a thoughtful and innovative approach, we transform his illustrious history into commercial opportunities, ensuring that his brand remains vibrant and impactful in the sports world. Our efforts honor his memory while strengthening the emotional bond with fans and supporters.

Larissa Jardim – At 21 years old, Larissa is a true Carioca with a strong accent, attitude, and personality.

Passionate about sports, fashion, and music since forever. With her irreverent style and diverse formats, her viral content portrays everyday scenes and situations, curiosities, and analyses.