CLIENT: Ambev [2015-2022]

What is this idea to build the “Bar da Brahma,” a bar sponsor by the beer Brahma, in the middle of the football pitch of Arena Baixada, whose “patrons” are the champions of Copa do Brasil (Brazil Cup, in English), still wearing their boots, drinking an extremely cold draft beer to celebrate their victory?

Another original idea from Klefer, which is, to no surprise, still today an extremely successful case to our client Ambev.

Filled with “Brahmosidade,” the exciting feeling of having a cold Brahma beer, the bar was a place for celebration at the very same football pitch where Atlético Mineiro beat Athletico Paranaense, and became the winner of Copa Brasil 2021. Right after the players got their medals and raised the Cup, they did not have to leave the pitch to celebrate.

We are proud to say that it was the case of the biggest success for a Brazilian client within the four line of this old British sport. With the strengthened brand presence, action of the direct interaction of the champions with the product (draft beer), world exposure, pioneered 360º management in commercial development, branding and sponsorship deliverables, partners and supporters: all of it with Klefer behind it.