CLIENT: CBF [2021]
From home to the pitch, and from the pitch back home. The Brazil Cup deserved a House with capital H, a fun and energizing space to immerse the supporters in the universe of the big Final Match amidst activation campaigns from various brands.
The first Casa da Copa do Brasil (Brazil Cup House, in English) was built in 2021, only 800 meters (around 870 yards) from Arena da Baixada, the stadium hosting the Final. Filled with musical attractions, supporters, sponsors, TV broadcasters, influencers and partners with a varied program.
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The following year, 2022, the Final was in Rio de Janeiro, and the Brazil Cup House was at Bosque Bar, inside the Brazilian Jockey Club. Again, a space filled with football and other attractions to integrate supporters, influencers, journalist, managers and sponsors with a variety of brand activations, such as New Holland, Pitú, Sportsbet.io, MAG Seguros, Sicredi and Continental Tires.