CLIENT: Intelbras [2021]

The Intelbras Brazil Cup 2021 semi-finals, at Mineirão Stadium, in the middle of the pandemic, with closed gates matches, and everyone with masks. This was the scenario.

At the games, an electronic board – branded with Intelbras, with TV screens and cameras – was placed at the players’ arrival to the stadium. Dozens of Intelbras employees, who also support the local team, could see, live, the players arriving. At the same time, the players would see the employees-supporters greeting them, and touched by this welcomed, they also interacted with Intelbras employees and shared the love.

This never before seen initiative went viral, with the athlete themselves also posting. The best part? By bringing the players closer to their supporters, at a moment in which the pandemic was keeping us apart, Intelbras’s slogan was even stronger: “Sempre Próxima” (Always Close, in free translation).