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Case

Copa do Brasil

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CLIENT: CBF [2015-2022]

The way we communicate with the public and the market has evolved. At KLEFER, we stay tuned to market changes and trends, which is why we transformed the Copa do Brasil into the first sports competition in Latin America to be recognized as an international success story.

Under our management from 2015 to 2022, the Copa do Brasil went beyond the four corners of the pitch to become a comprehensive sports marketing platform. In a 360º approach, everything unrelated to the technical aspects of the game fell under our responsibility. And that’s where we scored big!

Broadcast to over 170 countries, the Copa do Brasil transcended football, connecting and engaging with other entertainment and sports assets. Through pioneering branding management, robust commercial planning, quality content, and a groundbreaking approach to football in Brazil, we turned the competition into a dynamic and influential entity within the advertising world.

Our strategy was bold and inclusive. We reached new audiences, attracted major non-endemic brands to the football market, and forged unprecedented partnerships with platforms like Facebook, Twitter, Twitch, and TikTok.
A case study that broke record after record—with the KLEFER seal of excellence.