Player of the Match - Klefer Sports Marketing

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Player of the Match

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CLIENT: CBF [2017-2022]

The first-ever election of the best player on the field by public vote on Twitter happened here, in Brazil—and it was our idea. We developed and executed this groundbreaking initiative in partnership with the social media platform.

It launched in 2017 during the Copa do Brasil and ran for six years. The players chosen by popular vote received custom-made trophies right on the field—an unprecedented global activation involving Twitter-based voting (take notes, NBA! 😄).

#CraqueDoJogo was the hashtag for fans to cast their votes during matches. Votes were automatically tallied, and the winning player received their trophy in an exclusive, branded area before their post-match TV interview.

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Copa-Intelbras-do-Brasil-2022—Flamengo-vs-Sa╠âo-Paulo-90

The results were phenomenal: tweets reached over 43.9 million impressions, with more than 2.9 million interactions and 10.9 million video views.

For brands, this initiative fostered closer connections with fans by delivering premium content and a standout product in the digital space. Sponsors included Bumbet (2017), Bodog (2018/19), Betano (2020), Brahma (2021), and Zé Delivery (2022).

Talent Management

Magno Navarro – Since 2020, we have managed the image and commercial career of Magno Navarro, leveraging his authenticity and charisma to connect with brands, projects, and diverse audiences.

We focus on developing tailored projects, strategic partnerships, and creative campaigns, enhancing his presence in sports and entertainment while solidifying his reputation as a reference in the segment. Our approach prioritizes tangible results for both partners and fans.

With over 589,000 followers across social media platforms, Navarro continues to grow as a prominent figure in the industry.

Alex Escobar – Since 2023, we have managed the commercial career of Alex Escobar, the renowned host of Globo Esporte and Fantástico.

Our work involves crafting strategic partnerships and tailored projects that align his credibility and charisma with brands and campaigns.

With over 1.6 million followers on social media, Escobar continues to be a trusted and influential figure in Brazilian sports and entertainment.

Zico – Since 2023, we have managed the commercial career of Zico, one of the greatest football legends in the world.

Our work focuses on developing strategic partnerships and exclusive projects that highlight his national and international relevance, honor his legacy, and connect brands with his passionate fan base.

In addition to his role as a brand ambassador, we leverage Zico’s rich history and credibility to create commercial opportunities through projects like Programa do Galinho on Band and the iconic Jogo das Estrelas.

Roberto Dinamite – Since 2024, we have been responsible for the complete management of Roberto Dinamite's intellectual property. As the greatest icon in Vasco da Gama's history and one of Brazilian football's all-time legends, our mission is to preserve and enhance Dinamite's legacy.

Our work focuses on developing exclusive projects, strategic partnerships, and licensed products that celebrate his extraordinary career and connect his image to new generations.

With a thoughtful and innovative approach, we transform his illustrious history into commercial opportunities, ensuring that his brand remains vibrant and impactful in the sports world. Our efforts honor his memory while strengthening the emotional bond with fans and supporters.

Larissa Jardim – At 21 years old, Larissa is a true Carioca with a strong accent, attitude, and personality.

Passionate about sports, fashion, and music since forever. With her irreverent style and diverse formats, her viral content portrays everyday scenes and situations, curiosities, and analyses.