CLIENT: CBF [2017-2022]

The first popular vote election for the best player on Twitter happened here in Brazil, and Kefler were the ones who created and executed it.

It started at Brazil Cup and lasted for 6 years starting together with the games of the round of 16. The elected ones by popular vote receive trophies and the tweets were viewed more than 43.9 million times, and over 2.9 million interactions and 10.9 million video visualizations.

#CraqueDoJogo (#BestPlayerOfTheGame, in free translation) was used on Twitter for the vote during the matches. The votes were counted automatically and the elected player received the trophy at an exclusive and seclusive space before the TV interviews.

For the brands, the action promoted being close to the supporters with content and a premium product in a digital environment. The action was sponsored by Bumbet (2017), Bodgo (2018/19), Betano (2020), Brahma (2021) and Zé (2022).