CLIENT: Cartão ELO [2021]

Who doesn’t want to be the Ball Owner? This figure in the football imaginary inspired an original football Klefer action.

Influencers and supporters holder of an Elo card had the unforgettable experienceto be the Ball Owners at one of the matches of Copa Intelbras do Brasil (Intelbras Brazil Cup, in English). Besides entering the pitch to position the official ball at the totem, the Ball Owner also went to the backstage during pre-game, sat at the pitch and got to follow up close the players warmup. After the match, they would also get a personalized box to treasure this unique moment at home.

This action re-signified a trivial gesture – to put the official ball at a pedestal, as a sign of the start of the spectacle – and transformed it into a valued commercial product through a strong relationship action with the card Elo.