INITIATIVE: Klefer [2018-2022]

I know we are being repetitive, but we have to talk about another pioneer action of ours: the first live second screen transmission of sporting events.

It took place during the final of Copa Intelbras do Brasil (Intelbras Brazil Cup) in 2019. We created Go Live, the official second screen program of the competition, with live pre-game on channel 500 on ClaroTV, Twitch, as well as exclusive games on TikTok.

Within an exclusive space to watch the match on big screen and to participate in live interactive segments for over 4 hours, Go Live gathered influencers of the finalist teams (Athletico-PR and Internacional-RS) and also targeted content. Influencers and important figures such as Casimiro, Gaules, Igão, Rudy Landucci, Diogo Defante, Ed Gama, and Pedro Certezas were also present.

At first, it was a VIP area transformed into a studio. Then, the program got its own studio during the whole competition from 2019 to 2022. The broadcast was done through commercial partnerships: in 2019 exclusively on Facebook, in 2021 on channel 500 on ClaroTV, and in 2020/21 on TikTok.

Sicredi, Claro, Ambev, Sportsbet.io, Domino’s, and Lupo were brands with activations on Go Live targeting a younger and digitally engaged audience.