CLIENT: Continental Tires and Sony Pictures [2021]

Instead of awarding the top goal scorer, a trophy for the best defensive player, while Spiderman comes down the pitch and met with the children of the Instituto Futebal de Rua. The Brazil Cup Final in 2021 was like this: an original and lively action that gathered two very different sponsors.

For Continental, we created the opportunity to connect the key value of their tires – safety – with the skills of the best goalkeeper in the pitch, the one who best protects its goal.

For Sony, on the other hand, we created the perfect environment to promote the release of “Spider-Man: No Way Home.” With the concept of “Everyday Heros”, Spidey – with the original movie costume all the way from LA – surprised the six kids from the NGO Instituto Futebol de Rua, who had the unique opportunity to enter the pitch and hand out the Continental Best Defense Trophy.