CLIENT: Continental Tires [2020-2022]

Which parent would not be moved to see their child in the pitch during an important football match?

And we did it. “Os Mascotinhos” (“The Little Ones” in free translation) – children of guests of the brand – entered the pitch wearing the teams uniforms, together with the athletes, and they opened the Continental Brazil Cup flag during the National Anthem.

The action was a true gift for the kids, who took over the symbolic act of the little guardians of the tournament. For Continental Tires, the brand was activated in football in a caring and captivating way.