INITIATIVE: Klefer [2021]

The Copa do Brasil (Brazil Cup, in English) was always an exceptional space for Kefler’s pioneer actions.

It was there that we created a special episode of the biggest podcast in the country – Podpah – in the Final of the Intelbras Brazil Cup in 2021, live from Arena da Baixada, stage to the match of Athletico PR against Atlético MG.

The program welcomed the influencer Chico (Desimpedidos) and the presenter Magno Navarro as guests. It reached over 350 thousand views and presented a variety of activations of the sponsors Sportsbet.io and Ambev.

Podpah at Brazil Cup was so innovative that it inspired similar formats in events such as Rock In Rio, Lollapalooza, Carnival in Rio, and CONMEBOL Libertadores, to name a few.