CLIENT: TikTok [2021]

Have you ever thought about a match in which the players and influencers do choreographed dances at an enclosed stage and they are right after posted directly at the Competition’s TikTok profile? That’s exactly what happened. The stage was at Arena da Baixada, in Curitiba, at the Final of Intelbras Brazil Cup 2021 between Athletico PR and Atlético MG.

It was a never before seen action for the football market and it went viral, with post from the athletes themselves, strengthening the brand within football, with a strategic initiative with product usage. This is what we call pioneering.