If it was a hit on TikTok, it made it to the Copa do Brasil! - Klefer Sports Marketing

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If it was a hit on TikTok, it made it to the Copa do Brasil!

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CLIENT: TikTok [2021]

In 2021, thanks to our work in innovation, branding, and content management, the Copa do Brasil became the first sports competition in the world to be sponsored by the TikTok phenomenon.

Among various activations that season, the Final stood out in a truly special way. Imagine champion players and influencers enjoying the trending musical hits with choreographed dances on a fully branded stage, with the content being published directly on the competition’s official TikTok account. That’s exactly what happened!

Copa do Brasil

TikTok Stand Copa do Brasil

Imagem

stand-tiktok1

The stage was the field of the Arena da Baixada, in Curitiba, during the Copa Intelbras do Brasil 2021 Final between Athletico PR and Atlético MG.

This unprecedented activation in football went viral on social media, with posts from the athletes themselves and the champion team Atlético-MG, solidifying the brand’s presence in the football landscape. It was a strategic initiative leveraging the product’s usability in a way never seen before in the sport.

Talent Management

Magno Navarro – Since 2020, we have managed the image and commercial career of Magno Navarro, leveraging his authenticity and charisma to connect with brands, projects, and diverse audiences.

We focus on developing tailored projects, strategic partnerships, and creative campaigns, enhancing his presence in sports and entertainment while solidifying his reputation as a reference in the segment. Our approach prioritizes tangible results for both partners and fans.

With over 589,000 followers across social media platforms, Navarro continues to grow as a prominent figure in the industry.

Alex Escobar – Since 2023, we have managed the commercial career of Alex Escobar, the renowned host of Globo Esporte and Fantástico.

Our work involves crafting strategic partnerships and tailored projects that align his credibility and charisma with brands and campaigns.

With over 1.6 million followers on social media, Escobar continues to be a trusted and influential figure in Brazilian sports and entertainment.

Zico – Since 2023, we have managed the commercial career of Zico, one of the greatest football legends in the world.

Our work focuses on developing strategic partnerships and exclusive projects that highlight his national and international relevance, honor his legacy, and connect brands with his passionate fan base.

In addition to his role as a brand ambassador, we leverage Zico’s rich history and credibility to create commercial opportunities through projects like Programa do Galinho on Band and the iconic Jogo das Estrelas.

Roberto Dinamite – Since 2024, we have been responsible for the complete management of Roberto Dinamite's intellectual property. As the greatest icon in Vasco da Gama's history and one of Brazilian football's all-time legends, our mission is to preserve and enhance Dinamite's legacy.

Our work focuses on developing exclusive projects, strategic partnerships, and licensed products that celebrate his extraordinary career and connect his image to new generations.

With a thoughtful and innovative approach, we transform his illustrious history into commercial opportunities, ensuring that his brand remains vibrant and impactful in the sports world. Our efforts honor his memory while strengthening the emotional bond with fans and supporters.

Larissa Jardim – At 21 years old, Larissa is a true Carioca with a strong accent, attitude, and personality.

Passionate about sports, fashion, and music since forever. With her irreverent style and diverse formats, her viral content portrays everyday scenes and situations, curiosities, and analyses.