CLIENT: Claro [2020]

Being pioneers? That’s us. We created “Tô Dentro” (“I’m In” in free translation), the first backstage coverage and highlights of a football match on your mobile phone – in and out of the pitch. We filmed the teams’ arrival, the warm-up, and the supporter’s party, all broadcast on Claro channels.

“Tô Dentro” was live from the quarter-finals on of the 2020 Copa Continental do Brasil (the Brazil Cup sponsored by Continental Tires). Two reporters were responsible for showing the excitement of the matches, in and out of the stadiums, with exclusive interviews, supporters’ preparation and much more.